Influencing users for paper recycling using an E-commerce website

  • Abhinav Kaushal
  • Harshit Rawat
  • Rohit Joshi
  • Jyotsna Seth


Currently, the most used promotional strategy for paper recycling includes Mail, Ads, Posters, Articles, etc. We are taking an E-commerce website that will be built upon the ideology of recycling as a candidate for being the best tool for the promotion of paper recycling among this generation among its potential impact on carbon footprint reduction. In this paper we will be comparing various statistics regarding the trends of searches and the current state of recycling in different regions of our country. We will also conduct a survey among colleagues for their habits and their current contributions. We will also be comparing different literature related to our topic. We have found that there is significant potential for a website and it has many supportive statistics with it. An E-commerce website with modern retention techniques can also bring awareness to the young masses in this cause. Big tech companies are currently competing with each other using computer science for the attention of the masses. Bringing this attention to the current most important scenarios can be so much impactful.

Keywords: E-commerce, Carbon footprint, User retention, Municipal Solid Waste, Likert Scale, Artificial Intelligence


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How to Cite
Kaushal, A., Rawat, H., Joshi, R., & Seth, J. (2023). Influencing users for paper recycling using an E-commerce website. Asian Journal For Convergence In Technology (AJCT) ISSN -2350-1146, 9(1), 12-17.